About

Workhorse is a marketing and communications studio led by Myles Snider. We help founder-led companies improve their messaging, explain complicated products, go to market, and communicate clearly when the stakes are high.

Every company tells a story— the narrative that defines what you’re building, why it matters, what problem you solve, and why people should care. But many companies don’t formally define this in a way that makes it clear and consistent across every surface. Without a clear narrative, your customers, investors, and employees fill in the gaps themselves— often incorrectly— and the story becomes confusing or inaccurate.

We work with founders to figure out their company’s unique story, translate that into exact, reusable language, define the brand messaging, and build out the core assets that drive marketing, sales, fundraising, and growth.

The work is senior, direct, and small by design. You work with the person doing the thinking and writing.